Kevin Lane Keller

10 books

A Framework for Marketing Management by Philip Kotler, Kevin Lane Keller

A Framework for Marketing Management

Philip Kotler, Kevin Lane Keller

362 pages • first pub 2004 (editions)

nonfiction business reference informative slow-paced
Marketing Management by Philip Kotler, Kevin Lane Keller

Marketing Management

Philip Kotler, Kevin Lane Keller

816 pages • first pub 1967 (editions)

nonfiction business informative slow-paced
Marketing Management, Global Edition by Philip Kotler, Kevin Lane Keller

Marketing Management, Global Edition

Philip Kotler, Kevin Lane Keller

832 pages • first pub 2015 (editions)

nonfiction business informative slow-paced
Strategic Brand Management by Kevin Lane Keller

Strategic Brand Management

Kevin Lane Keller

692 pages • first pub 1997 (editions)

nonfiction business informative lighthearted slow-paced
Strategic Brand Management by Kevin Keller

Strategic Brand Management

Kevin Keller

608 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Kotler: Marketing Management by Philip Kotler, Philip Kotler, Kevin Lane Keller, Malcolm Goodman

Kotler: Marketing Management

Philip Kotler, Philip Kotler, Kevin Lane Keller, Malcolm Goodman

842 pages • first pub 1967 (editions)

nonfiction business informative lighthearted medium-paced
Marketing management by Philip Kotler, Philip Kotler, Kevin Lane Keller
Marketing management
—
Philip Kotler, Philip Kotler, Kevin Lane Keller

Marketing management

Philip Kotler, Philip Kotler, Kevin Lane Keller

812 pages • first pub 1967 (editions)

nonfiction business informative lighthearted medium-paced
Marketing Management and the Marketing Plan Handbook and Marketing Planpro Premier Package by Philip Kotler, Kevin Keller, Phil Kotler
Marketing Management and the Marketing Plan Handbook and Marketing Planpro Premier Package
—
Philip Kotler, Kevin Keller, Phil Kotler

Marketing Management and the Marketing Plan Handbook and Marketing Planpro Premier Package

Philip Kotler, Kevin Keller, Phil Kotler

missing page info • missing pub info (editions)

nonfiction business economics informative slow-paced
Strategic Brand Management: A European Perspective by Tony Apéria, Mats Georgson, Kevin Lane Keller

Strategic Brand Management: A European Perspective

Tony Apéria, Mats Georgson, Kevin Lane Keller

829 pages • first pub 2008 (editions)

challenging informative medium-paced
Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller

600 pages • missing pub info (editions)

nonfiction business informative medium-paced
More...