Luisa C. Uriarte

1 book

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models by G. Michael Maddock, Paul B. Brown, Luisa C. Uriarte

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

G. Michael Maddock, Paul B. Brown, Luisa C. Uriarte

240 pages • 2011

business informative medium-paced