Lisa Fortini-Campbell

2 books

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa Fortini-Campbell

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Lisa Fortini-Campbell

272 pages • first pub 2001 (editions)

nonfiction business informative slow-paced
Hitting the Sweet Spot by Bruce H. Bendinger, Lisa Fortini-Campbell, Fortini-Camp

Hitting the Sweet Spot

Bruce H. Bendinger, Lisa Fortini-Campbell, Fortini-Camp

250 pages • first pub 1992 (editions)

nonfiction informative slow-paced
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