Fred Selnes

2 books

Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers by Fred Selnes, Michael D. Johnson

Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

Fred Selnes, Michael D. Johnson

144 pages • hardcover

nonfiction business economics
Introduction to Marketing Management Principles by Fred Selnes

Introduction to Marketing Management Principles

Fred Selnes

318 pages • paperback

nonfiction business economics medium-paced