George Edward Belch

1 book

Advertising: An Integrated Marketing Communication Perspective by George Edward Belch, Irene Powell, Gayle Kerr, Michael A. Belch

Advertising: An Integrated Marketing Communication Perspective

George Edward Belch, Irene Powell, Gayle Kerr, Michael A. Belch

644 pages • first pub 2012 (editions)

informative reflective medium-paced