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Richard Gyrd-Jones

1 book

Research Handbook on Brand Co-creation: Theory, Practice and Ethical Implications by Sylvia von Wallpach, Adam Lindgreen, Stefan Markovic, Richard Gyrd-Jones

Research Handbook on Brand Co-creation: Theory, Practice and Ethical Implications

Sylvia von Wallpach, Adam Lindgreen, Stefan Markovic, Richard Gyrd-Jones

448 pages • hardcover

medium-paced