Paco Underhill

10 books

Call of the Mall: The Geography of Shopping by Paco Underhill

Call of the Mall: The Geography of Shopping

Paco Underhill

240 pages • first pub 2004 (editions)

nonfiction business psychology sociology informative slow-paced
What Women Want: The Global Marketplace Turns Female-Friendly by Paco Underhill

What Women Want: The Global Marketplace Turns Female-Friendly

Paco Underhill

214 pages • first pub 2010 (editions)

nonfiction business economics psychology informative fast-paced
What Women Want: The Science of Female Shopping by Paco Underhill

What Women Want: The Science of Female Shopping

Paco Underhill

214 pages • first pub 2010 (editions)

nonfiction business economics psychology informative fast-paced
Why We Buy: The Science of Shopping by Paco Underhill

Why We Buy: The Science of Shopping

Paco Underhill

256 pages • first pub 1999 (editions)

nonfiction business economics psychology informative medium-paced
Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman by Mary Brown
Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman
—
Mary Brown

Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman

Mary Brown

238 pages • first pub 2006 (editions)

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
Buyology: Truth and Lies About Why We Buy
—
Martin Lindstrom

Buyology: Truth and Lies About Why We Buy

Martin Lindstrom

256 pages • first pub 2008 (editions)

Call of the Mall: The Geography of Shopping by the Author of Why We Buy by Paco Underhill

Call of the Mall: The Geography of Shopping by the Author of Why We Buy

Paco Underhill

227 pages • first pub 2004 (editions)

nonfiction business psychology sociology informative lighthearted reflective medium-paced
City by William H. Whyte
City
—
William H. Whyte

City

William H. Whyte

408 pages • first pub 1989 (editions)

How We Eat: The Brave New World of Food and Drink by Paco Underhill

How We Eat: The Brave New World of Food and Drink

Paco Underhill

256 pages • first pub 2022 (editions)

nonfiction informative medium-paced
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Paco Underhill

320 pages • first pub 1999 (editions)

nonfiction business economics psychology informative medium-paced
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