Margaret A. Morrison

1 book

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications by Margaret A. Morrison

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
—
Margaret A. Morrison

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Margaret A. Morrison with Kim Bartel Sheehan, Eric Haley

152 pages • hardcover • 2002 (editions)

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications by Margaret A. Morrison

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
—
Margaret A. Morrison

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Margaret A. Morrison with Kim Bartel Sheehan, Eric Haley

152 pages • hardcover • 2002

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