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3.49 AVERAGE
3.49 AVERAGE
You might think that a book with the words "THE HIDDEN DNA" would involve a deep-dive into the heart and soul of the listed companies, but you'd be wrong; instead, it's a light perusal. There's hidden here if you've been paying at least a little bit of attention to these four companies. Apple is a luxury brand. Facebook is about sharing. Google knows a LOT about you. Amazon sells you stuff.
Really an excellent book that does a nice job of diving into Amazon, Apple, Facebook, and Google and what makes them successful. Also, does a nice job of explaining what you can learn from them to be successful in your career (especially useful for people in their 20s-early 30s.
I find Scott Galloway to be entertaining because he’s so opinionated but this book is basically a series of blog posts that have been pulled into a paperback. Unfortunately what can be entertaining or provocative in a short blog post because exhausting to read in a book form. The persuasive essay you has to write in high school? This is like, but an entire book.
I don’t disagree with some of the points he makes but this was just too over the top.
I don’t disagree with some of the points he makes but this was just too over the top.