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vlicklider's review against another edition
3.0
What a strangely constructed book. It has 57 chapters, all somewhat independent of each other, but only 282 pages! It reads more like a collection of blog posts than like a book. It's filled with thought-provoking information I was glad to learn, but the format made it feel far more superficial than it was. Terrific commuting book, though; the 4-page chapters mean lots of good pausing points! Definitely a worthwhile read.
ula_j's review against another edition
2.0
I like reading econ books about how the market and individual market choices aren't rational and that we don't all act to maximize benefits, so I thought I'd be way into this book. There are lots of interesting little facts but the incredibly short chapters made it a bit choppy and hard to find any bigger theme. Some chapters were really interesting, some were really boring, and some got really repetitive. The whole anchoring concept is interesting but I felt like it was approached over and over in a lot of random chapters with different examples that didn't seem to really mesh.
fabrychenko's review against another edition
5.0
Очень качественный материал об исследованиях в области теории принятия решений и их влиянии на возникновение всякого рода фишечек современного ценообразования.
Достаточно просто и доступно описана теория, но даже если к ней будут вопросики то в каждом разделе реальный пример, который окончательно все разложит по полкам.
Познавательно, приятно, хорошо.
Достаточно просто и доступно описана теория, но даже если к ней будут вопросики то в каждом разделе реальный пример, который окончательно все разложит по полкам.
Познавательно, приятно, хорошо.
zoet's review against another edition
4.0
A little boring at points because my brain rejects numbers and percentages and so there were full paragraphs of black out, but overall really interesting!
Biggest takeaway - prices are arbitrary and it’s good experiences that give us happiness. Not money.
Biggest takeaway - prices are arbitrary and it’s good experiences that give us happiness. Not money.
mazikem's review against another edition
4.0
interesting book. I don't normally read nonfiction, and this was an okay one.
michielstock's review against another edition
4.0
Priceless discusses the irrationality of punting a number on a value. Enjoyable read with lots of trivia that will let you be the star of cocktail parties.
monk888's review against another edition
4.0
My friend Jimmy describes this book well; it's the lite version of Thinking Fast and Slow. It takes staples like prospect theory and the ultimatum game and recasts them from the angle of marketing. How are Super Bowl tickets priced? Why is $x.99 so common? What is the business lesson to be learned from McDonald's $2.9 million hot coffee settlement?