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68 reviews for:
The Challenger Sale: Taking Control of the Customer Conversation
Matthew Dixon, Brent Adamson
3.63 AVERAGE
68 reviews for:
The Challenger Sale: Taking Control of the Customer Conversation
Matthew Dixon, Brent Adamson
3.63 AVERAGE
The overall model presented in this book is great, but the book is far longer than necessary to teach the model effectively.
This book's key idea: selling solutions requires that sales folks have a real conversation with business leaders about their needs, managing relationship tensions and challenging the prospective customer to rethink or refame the nature of the business. Maybe this material was so innovative and important at the time of publishing that it became part of the way every sales organization works, because this felt obvious and common to me a decade later, in the year 2021.
Here's a decent five-minute summary of the book: https://blog.hubspot.com/sales/challenger-sale-summary
Here's a decent five-minute summary of the book: https://blog.hubspot.com/sales/challenger-sale-summary
informative
slow-paced
It's damn difficult to find a good sales book that's not filled with fluff. This book also doesn't fully pass the test, but the concepts discussed are quite practical and applicable in any company.
As someone who is building out the sales function at a startup, this book entered orbit at the exact right time.
As someone who is building out the sales function at a startup, this book entered orbit at the exact right time.
This book was a very interesting read, and I appreciate it because it outlined a phenomena I’m well aware of, and the spun it on its head to show how I was contributing to that problem. And then it proposed a real solution that I’ve already started implementing.