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aecinf's review against another edition
3.0
Thoroughly written with good examples to illustrate the concepts outlined within.
tracyksmith_reads's review against another edition
5.0
This is an excellent book that explains the "weapons of influence" that compliance practitioners use against us. I did not expect to find this book to keep my interest as well as it did. The information provided therein is something we can all use to learn.
ghada_mohammed's review against another edition
informative
medium-paced
4.0
An insightful and comprehensive guide to compliance principles, the automated patterns of behaviour that we adapt to navigate the increasingly complicated aspects of modern life.
The author illustrates how these seven principles (contrast, reciprocity, consistency, social proof, liking, authority, and scarcity) could be triggered, prompting the individual to engage in a stereotyped pattern of behaviour that is often subconscious, aiming to judge an event, a person, or an item by only the most apparent of its many characteristics. He also offers examples of how these patterns could be utilised in marketing to achieve greater sales, or similarly exploited by compliance professionals to make profit from unsuspecting targets.
All in all, a very delightful and compelling read. I recommend this book to anyone who is interested in behavioural psychology, marketing, and/or the tactics of con artists.
The author illustrates how these seven principles (contrast, reciprocity, consistency, social proof, liking, authority, and scarcity) could be triggered, prompting the individual to engage in a stereotyped pattern of behaviour that is often subconscious, aiming to judge an event, a person, or an item by only the most apparent of its many characteristics. He also offers examples of how these patterns could be utilised in marketing to achieve greater sales, or similarly exploited by compliance professionals to make profit from unsuspecting targets.
All in all, a very delightful and compelling read. I recommend this book to anyone who is interested in behavioural psychology, marketing, and/or the tactics of con artists.
ikanlabu's review against another edition
informative
reflective
medium-paced
4.25
Influence is a good book to understand the mindplay behind natural "manipulation.".
I find it very informative when I am working in marketing, which always includes human relationships. I can easily spot one when buying and apply it when selling.
Most of the influences in this book were already applied everywhere. I think knowing them now is more beneficial than not knowing them at all.
Nevertheless, the points in this book are clear, and the citations backing them are legit.