prettypaperback's review

5.0

An Ugly Truth by Sheera Frenkel and Cecilia Kang is an exceptionally very well written and researched book about Facebook and Mark Zukerberg Battle for domination.



For the past several years, Facebook is always up in news for something notorious, whether it is invading the privacy of the user or influencing voters in the USA election or spreading the fake news to make some extra bucks.



Zukerberg strategy is always to come up, and apologize for every tragedy and be the same as he was before. Cambridge Analytica, which worked with the Trump campaign, had obtained Facebook profile data on millions of users to target voters, and Zuckerberg was under enormous pressure from politicians and the public to provide answers.



But he passed the test without much difficulty because the lawmakers asked him the question which he was easily able to answer and he hid behind the technical jargon, which our lawmakers were naive about.



Somehow, Facebook even seems to make money off near-disasters. The company has put growth and profits above all else, even when it was clear that misinformation and hate speech were circulating across the platform and that the company was violating the privacy of its users.



Facebook has struggled on taking the side of any one political party, trump extreme comments which are against certain races and certain religions, and how to delt with them. Despite all this, nearly 3 billion of us visit the site regularly, without giving much thought to what’s happening behind the scenes



That battle was fought on defence and through improvisation, as the company hustle went from one crisis to another, fighting the problems down as they arose and then apologizing for whatever harm they caused.



My review

First of all, Hats off to Sheera Frenkel and Cecilia Kang for their beautiful writing style which at no point felt awful and the second thing is, The number of efforts they both have put up, in-depth research and conducting research and interviewing Facebook employees I want to write an in-depth review of this book, discussing each and every aspect of this book but I don't want to give away all the essence this book holds for its reader.

My youtube video on this book will be out soon, so please stay tuned !!
jaclyn_k's profile picture

jaclyn_k's review

4.5
informative reflective medium-paced
informative mysterious medium-paced

3.5

leech_boyy's review

5.0
dark informative medium-paced

A truly insightful piece of journalism into the inner workings of Facebook and it's inadequacies as a company since its formation. Although changes to its structure have been made, the ignorant harm that Facebook has done in the past is infuriating. And reading this book has helped to emphasise the harm that Facebook has done in increasing the spread of fake news, digital espionage, inciting hate speech and skewing opinions to be more extreme, just to name a few. Moreover, what's worse is that everything was done due to one man's ignorant views over the harm of unregulated viral speech.

While not explicit in the book, the read helped me think more about how social media can be effectively regulated in the currently society we live in, because if anything is evident from Facebook as a case study, it is the fact that we cannot continue letting large social media companies wreak havoc on society at large. This is especially so since a lot of the big decisions that the companies make are made by only a few power hungry executives at the top of the chain of command. 

lem119's review

4.0

This book doesn't necessarily say anything about Facebook that hasn't already been known or said, but it provides a thorough and well laid-out crash course on the history, aims, and issues of the platform, the company behind it, and the founder. Even if the information isn't groundbreaking, it remains angering. Also, reading it this week made the epilogue, in which the authors speculate that "by the time you are reading this book," Facebook could have morphed into something entirely new, perhaps shifting focus to AR technology, felt extremely prescient.
sophiederosa's profile picture

sophiederosa's review

4.0

An interesting look at the effect Facebook primarily, but social media in general, has had on our ideas of free speech, hate speech, the political process and our own civil liberties as it relates to our personal data. I learned a lot about Sheryl Sandberg’s impact on the company esp advertising revenue

hesman's review

4.5
informative
informative

batmel07's review

5.0

"An Ugly Truth" is the most comprehensive, and chronological, summary of Facebook's recent history, starting before the 2016 US presidential election. Even though the book did not deliver any incremental insights that one has not heard about Facebook before, the writing style and background information provided by the authors, made this book a one-sitting binge for me.
A must-read for everyone involved in Tech and/or politics and a cautionary tale about the power and impact of current Tech giants.