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3.68 AVERAGE
3.68 AVERAGE
Dan Pink vuelve a presentar un interesante y ameno libro de divulgación, esta vez sobre persuasión, lleno de consejos y técnicas sencillas para ser un poco más capaces de convencer, sin usar estrategias manipulativas. Está cargado de ideas, ejemplos y bibliografía sobre el tema de gran rigor científico, por lo que lo recomiendo sin reservas.
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To Sell Is Human is an approachable look at sales for non-sales people. I think this book is great for people who are in Support, Success, or client-facing roles who typically think "sales is icky." While traditional sales is decreasing, sales is an attempt to solve people's problems.
If you work in a client or customer-facing role, definitely check this out.
To Sell Is Human is an approachable look at sales for non-sales people. I think this book is great for people who are in Support, Success, or client-facing roles who typically think "sales is icky." While traditional sales is decreasing, sales is an attempt to solve people's problems.
If you work in a client or customer-facing role, definitely check this out.
I like pop psychology books that provide a serious and accurate review of research while applying it to some phenomena, like, for example, interpersonal persuasion. I love Cialdini's classic book "Influence" and was hoping for a spin on the same topic from "To Sell Is Human." I was disappointed to realize that Pink's book was written for the lowest common denominator of consumer, someone with little interest in the background research who seeks only quick uncomplicated sound bites.
My first clue that this book wasn't for me was the slim size of the paperback volume, coupled with the large text size. Between the number of pages and the number of words per page, it was unlikely there'd be a lot of meat in this book. I found the content extremely heavy on the anecdote and light on the supporting research. I didn't finish the book, although I did skim to the end, and even so I felt my time had been wasted by interacting with it.
I'll caveat that I work in the psychology field and so will be more critical than a reader without this background, but still. I wouldn't recommend this to anyone. If you want to learn how to strengthen your persuasion skills, pick up "Influence" instead.
My first clue that this book wasn't for me was the slim size of the paperback volume, coupled with the large text size. Between the number of pages and the number of words per page, it was unlikely there'd be a lot of meat in this book. I found the content extremely heavy on the anecdote and light on the supporting research. I didn't finish the book, although I did skim to the end, and even so I felt my time had been wasted by interacting with it.
I'll caveat that I work in the psychology field and so will be more critical than a reader without this background, but still. I wouldn't recommend this to anyone. If you want to learn how to strengthen your persuasion skills, pick up "Influence" instead.
Not Dan Pink’s best work. No cohesive or unifying theme. Covers (quickly) many different social science insights related to marketing and sales. Many of these examples are familiar, and heavily cited elsewhere. The writing is mechanically fine, the thinking behind it feels pedestrian.
I'm one of those who shies away from the very idea of "selling something" or anything like unto it. As a newlywed finishing up my undergraduate degree in Provo, Utah, I took a job where my primary responsibility was cold calling people and trying to get them to answer various questions about different products and companies. I got assigned to the Viagra survey.
Precisely two hours, dozens of phone calls and one partially completed survey later (the person put me on hold halfway through the survey and never came back), I was done. Totally and completely done.
So it's quite a triumph for Daniel Pink, then, to have so convincingly reframed the entire practice of "selling" as something that not only "everyone" does, but as something I personally do, too. It's no longer an activity limited to greasy-haired, slick-talking used car salesmen. It's now "the ability to move others to exchange what they have for what we have" and, Mr. Pink claims, it "is crucial to our survival and our happiness...It is part of who we are."...
Read more on my blog Build Enough Bookshelves
Precisely two hours, dozens of phone calls and one partially completed survey later (the person put me on hold halfway through the survey and never came back), I was done. Totally and completely done.
So it's quite a triumph for Daniel Pink, then, to have so convincingly reframed the entire practice of "selling" as something that not only "everyone" does, but as something I personally do, too. It's no longer an activity limited to greasy-haired, slick-talking used car salesmen. It's now "the ability to move others to exchange what they have for what we have" and, Mr. Pink claims, it "is crucial to our survival and our happiness...It is part of who we are."...
Read more on my blog Build Enough Bookshelves
hopeful
lighthearted
relaxing
fast-paced
I think this is a pretty great book. Daniel Pink delivers a compelling case that everyone is a salesperson at least part of time and their are practices you can bring into your life and interactions to make yourself better at selling.
The writing style blends research and stories together in a way that makes the book compelling. The book pulls together references from other books and research papers on influencing others. It also brings in stories from people who are successful at moving others.
There are also exercises to help you get better at moving others. Many sections end with writing that suggests what you should do to get better at the recommendations prior to it.
Similar to other Daniel Pink books, this book has caused more items to be added to my to-read list. I read this book on loan from a library and I'm predicting that I end up buying it.
The writing style blends research and stories together in a way that makes the book compelling. The book pulls together references from other books and research papers on influencing others. It also brings in stories from people who are successful at moving others.
There are also exercises to help you get better at moving others. Many sections end with writing that suggests what you should do to get better at the recommendations prior to it.
Similar to other Daniel Pink books, this book has caused more items to be added to my to-read list. I read this book on loan from a library and I'm predicting that I end up buying it.
Having never been in pure sales, but a lot of time persuading people as donors and volunteers for nonprofits, I can easily suggest everyone spend some time absorbing the principles and ideas found here. What I greatly value about the book is the follow up to each chapter with practical tools and creative exercises and resources to get our hands dirty and experiment with the concepts.