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3.68 AVERAGE
3.68 AVERAGE
As the title simply states, we are all in sales. From a modern online business to a parent getting a child motivated to do homework, everyone is involved in sales. We are all trying to get others to part with their assets [time, money, energy] in exchange for our offer [knowledge, success, product].
When worded this way, it is suddenly very apparent that we are all selling, all the time.
Gone are the days of the stand-alone sales department a la Don Draper in MadMen or David Brent in The Office or the door-to-door salesman. Persuasion is the name of the game in every department. Marketing is King.
Sales people used to hold ALL the information - prices, competitors, features, discounts - but the internet has changed all of that since we can now get in-depth information about anything on our own. This means that the job of sales has pivoted from knowledge holder to future-pacer. Quite a shift indeed.
Aside from that novel idea, the rest of Pink's truths are simply familiar tactics re-furbished. How to pitch. How to listen. How to build a growth mindset. How to get others to trust you.
The audio is narrated by Pink - passable albeit a bit dull.
When worded this way, it is suddenly very apparent that we are all selling, all the time.
Gone are the days of the stand-alone sales department a la Don Draper in MadMen or David Brent in The Office or the door-to-door salesman. Persuasion is the name of the game in every department. Marketing is King.
Sales people used to hold ALL the information - prices, competitors, features, discounts - but the internet has changed all of that since we can now get in-depth information about anything on our own. This means that the job of sales has pivoted from knowledge holder to future-pacer. Quite a shift indeed.
Aside from that novel idea, the rest of Pink's truths are simply familiar tactics re-furbished. How to pitch. How to listen. How to build a growth mindset. How to get others to trust you.
The audio is narrated by Pink - passable albeit a bit dull.
I like his first book, Drive. The I read more of his books. "When", and this one. Let me put it this way: his book is... New York best-selling-ly. If you know what I mean. The topic is interesting and practical; he reads widely and has the ability to organize and "curate" information and presents it in a way accessible. And always full of practical tips. Yet in the end you have a tint of rush; of something that can be further polished...or I'm just a picky reader.
Ok now contents. Main idea: internet makes information abundant and old information-asymmetry between seller and buyer has been greatly reduced. So new "sellers" (including everyone who wants to move others to spend money or time or resources for your cause) have to geniuely care more about buyers and survive in a sea of rejection and make your selling better. In the end that'll be a better world. And he'll teach you how to do it.
Ok now contents. Main idea: internet makes information abundant and old information-asymmetry between seller and buyer has been greatly reduced. So new "sellers" (including everyone who wants to move others to spend money or time or resources for your cause) have to geniuely care more about buyers and survive in a sea of rejection and make your selling better. In the end that'll be a better world. And he'll teach you how to do it.
Really enjoyed this book about how everyone is in sales, whether they know it or not. Some of the studies included have been in other books I've read, but that doesn't make them less relevant. The beginning dragged a little with the long story of the Fuller Brush Company and the "what comes to mind when someone says sales" but the ending picked up considerable with excellent examples of Kenyan bus drivers and servant leadership. Recommend.
I love Daniel Pink's brain and the fresh approach he brings to selling. As a business owner I will incorporate some of the techniques. And I appreciate the recounting of Alec Baldwin's classic Glengarry Glen Ross scene.
I found his previous works "A Whole New Mind" and "Drive" very interesting, but this one has really pushed the bar of pseudo-science too far.
Daniel Pink doesn't know what he is really talking about. What he defines a doctor and a professor do as selling, is not that at all, what he's doing is Communicating. Communication is the art behind the professions that need the worker to relate with others, share and collaborate.
Selling means convince someone to buy something. And this is not the same thing as convincing someone to share the same idea with me. Aristotle and Plato were no sales men, and me as a teacher I'm no sales man. This is really dumbful.
Daniel Pink doesn't know what he is really talking about. What he defines a doctor and a professor do as selling, is not that at all, what he's doing is Communicating. Communication is the art behind the professions that need the worker to relate with others, share and collaborate.
Selling means convince someone to buy something. And this is not the same thing as convincing someone to share the same idea with me. Aristotle and Plato were no sales men, and me as a teacher I'm no sales man. This is really dumbful.
As with all sales and self help books, there is always a few strong points to take away that one can relate true. This is no different. There are some great points and case studies in this book. The new ABC’s of sales is what I will take away from this book, which really is the main objective here. I would have given this a 4 star rating but for my taste, the book is a bit dry. But that’s just me. I like a little humor with my self help books. But I still feel it was worth the read.
3.5/4
Read this more from a marketing than sales perspective since marketing is a form of sales. I found some great takeaways, making it a worth while read for me.
Read this more from a marketing than sales perspective since marketing is a form of sales. I found some great takeaways, making it a worth while read for me.
funny
informative
medium-paced
The ideas presented are great but the examples and references are really out dated. Twitters brand new and a good marketing study?
