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kurtliske's review against another edition
3.75
Short essays/blogs essentially, on varying forms of creativity and marketing. Easy to read, digestible and at times inspiring. This is a book best enjoyed in small doses, doled out over time so as to inspire and encourage you to think outside the box.
amarofpatel's review
4.0
Classic Trott. Spinning yarns one sentence, one line, at a time. And teaching you how to think smarter over and over. Not quite as good as his first book but this one will certainly appeal to those budding strategists in the advertising and marketing industries trying to edge ahead of the competition. For the rest, there are a few fascinating facts and pub anecdotes to pinch.
gemmamilne's review
4.0
Loved this - full of awesome anecdotes. Little pretentious at times but hey can't be perfect
craigmaxwell's review
4.0
A must read for anyone in any creative field.
Made me thinking about the world around me differently.
Made me thinking about the world around me differently.
mwx1010's review
4.0
A fun and lateral view of different ways of approaching problems. The writing style is sometimes jarring but I'll revisit this.