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3.92 AVERAGE
3.92 AVERAGE
This book aims to "give you suggestions for tailoring your ideas in a way that makes them more creative and more effective with your audience." The book uses a checklist of six principles for this purpose. The book has interesting and useful examples and details on each principle and follows these chapters with a conclusion. What is also helpful is the summary note section at the end of the book which helps the reader remember the key points from the book.
I think this book is applicable to anyone seeking to convey a message or idea to as many people as possible and having the message "stick." While reading this book I thought of the successful blogs and youtube channels that provide content that is memorable and "viral" ready. Attention grabbing titles (i.e. click bait) are one current day example (to me) of how these principles could be applied (though often click bait is lacking in real content I hope you follow my drift generally).
Below from https://en.wikipedia.org/wiki/Made_to_Stick
The six principles follows the acronym "SUCCES" (with the last s omitted). Each letter refers to a characteristic that can help make an idea "sticky":
Simple – find the core of any idea
Unexpected – grab people's attention by surprising them (Helps people pay attention)
Concrete – make sure an idea can be grasped and remembered later (Helps people understand and remember)
Credible – give an idea believability (Helps people agree with you)
Emotional – help people see the importance of an idea (Helps people care about your message)
Stories – empower people to use an idea through narrative" (Helps people act on your message)
I think this book is applicable to anyone seeking to convey a message or idea to as many people as possible and having the message "stick." While reading this book I thought of the successful blogs and youtube channels that provide content that is memorable and "viral" ready. Attention grabbing titles (i.e. click bait) are one current day example (to me) of how these principles could be applied (though often click bait is lacking in real content I hope you follow my drift generally).
Below from https://en.wikipedia.org/wiki/Made_to_Stick
The six principles follows the acronym "SUCCES" (with the last s omitted). Each letter refers to a characteristic that can help make an idea "sticky":
Simple – find the core of any idea
Unexpected – grab people's attention by surprising them (Helps people pay attention)
Concrete – make sure an idea can be grasped and remembered later (Helps people understand and remember)
Credible – give an idea believability (Helps people agree with you)
Emotional – help people see the importance of an idea (Helps people care about your message)
Stories – empower people to use an idea through narrative" (Helps people act on your message)
How do ideas stick in our minds? What is it about those ideas that makes them so hard to shake? In Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath answer these questions and more in a way that's entertaining and easy to understand.
In the introduction the Heath brothers lay out the keys to making ideas stick. Ideas need to be simple, unexpected, concrete, credible, emotional, and contain a story. Each chapter that follows focuses on one of those topics.
One central idea to the book is the curse of knowledge. How do experts communicate with non-experts? In other words, how does our knowledge blind us to the perspective of a novice? The more familiar a person is with a topic or an area of study, the easier it is for them to talk abstractly and assume their message comes across. Meeting your audience in the middle ground is not the same as dumbing down your message.
Made to Stick is full of bite-sized chunks of research and anecdotes from classes and workshops the two authors have taught. This is a must read for anyone in a leadership or managerial role and especially those who depend on communicating a message.
Made to Stick was published in 2007 by Random House and is available through Amazon.
In the introduction the Heath brothers lay out the keys to making ideas stick. Ideas need to be simple, unexpected, concrete, credible, emotional, and contain a story. Each chapter that follows focuses on one of those topics.
One central idea to the book is the curse of knowledge. How do experts communicate with non-experts? In other words, how does our knowledge blind us to the perspective of a novice? The more familiar a person is with a topic or an area of study, the easier it is for them to talk abstractly and assume their message comes across. Meeting your audience in the middle ground is not the same as dumbing down your message.
Made to Stick is full of bite-sized chunks of research and anecdotes from classes and workshops the two authors have taught. This is a must read for anyone in a leadership or managerial role and especially those who depend on communicating a message.
Made to Stick was published in 2007 by Random House and is available through Amazon.
informative
reflective
medium-paced
informative
medium-paced
A pretty good self-help sort of book that tries to explain how to make your ideas memorable. Lots of good insights into what makes an idea or meme popular or repeated. I definitely recommend it for folks who are into that sort of thing.
informative
reflective
A solid read, some of the examples are a bit dated but the overall framework is timeless and a useful reference point for building "sticky" ideas.
funny
informative
inspiring
medium-paced
Hmm, kinda hard to judge this book.
On one hand, it is nothing special, and sort of blurry in some parts, yet on the other hand it does have some interesting stories, with some shrewd knowledge.
This is an example of a book which you should only read if you are looking to up your game in selling/marketing, i.e. if you are an expert looking to further expand your knowledge, as a beginner, this book may seem too "broad" to you.
On one hand, it is nothing special, and sort of blurry in some parts, yet on the other hand it does have some interesting stories, with some shrewd knowledge.
This is an example of a book which you should only read if you are looking to up your game in selling/marketing, i.e. if you are an expert looking to further expand your knowledge, as a beginner, this book may seem too "broad" to you.
informative
reflective
medium-paced