Reviews

New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization by Joan Kiddon, Larry Light

jgendler's review

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2.0

It was very repetitive. I got it, the first time, but thanks for the extra 200 pages I guess. The framework is good, which is why I gave it 2 stars instead of zero. I had to read this for my EMBA program and if you are into branding the application of the 3 box process and brand pyramid is worth practicing even if you don't read the book.