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missing page info • first pub 2015 (editions)
ISBN/UID: 9780134193823
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization by Joan Kiddon, Larry Light is a must-read for ambitious business leaders and marketing professionals seeking to drive value and achieve measurable results through a proven, step-by-step approach to global brand marketing.
Description
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors' 50+ years of combined experience driving global brand leadership and measurable results across a...
Community Reviews
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If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.
missing page info • first pub 2015 (editions)
ISBN/UID: 9780134193823
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization by Joan Kiddon, Larry Light is a must-read for ambitious business leaders and marketing professionals seeking to drive value and achieve measurable results through a proven, step-by-step approach to global brand marketing.
Description
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors' 50+ years of combined experience driving global brand leadership and measurable results across a...
Community Reviews
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.