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annetteb's review against another edition
4.0
This is the book anyone in the "resistance" should be reading.
omnibozo22's review against another edition
5.0
Just re-read (via audiobook) this updated explanation of how to counter the successes of the antihumanitarian conservative Republicans. I will listen yet again and work on writing out specific ways to build a more effective progressive plan for the US and the world. It is difficult for me to remain calm and focused any more, as the repug talking points reflect cultural choices so foreign to me. I have spent a chunk of my life living outside the US, but the cultures I encounter daily are far more understandable than that of the US today.
rashbrook's review against another edition
3.0
The ideas presented in this text are clear and help with the ideological framing of my beliefs, but the writing style was not very compelling. I wanted the ideas so I forced myself through it.
bangerlm's review against another edition
4.0
The gist of this book is that you should not use the language of those you are debating because it reinforces their frame/world view/idea. You want to tie your own ideas to your frame/world view/idea and use only that language. For instance for progressive ideas you would say taxes = investments, regulations = protections, protest is patriotic, etc. He notes that gay rights was successful in this with the messaging "Freedom to Marry" and "Love is Love". He also lays out how the Republican party has been training their members, and implementing this idea very consistently for decades.
He also explains how the right has a father figure world view, while progressives have a nurturant parent world view. The father figure/authoritarian male world view description helped me understand how people can rationalize their hypocritical positions on various issues more than any other explanation I have encountered thus far.
He also explains how the right has a father figure world view, while progressives have a nurturant parent world view. The father figure/authoritarian male world view description helped me understand how people can rationalize their hypocritical positions on various issues more than any other explanation I have encountered thus far.
line_so_fine's review against another edition
4.0
Linguist Lakoff argues that Democrats and Progressives have to learn what Republicans have already figured out: if you control the terms of the debate, you control the debate. For instance, the fact that Republicans have used terms that sound good to most American ears (like "tax relief" or "tough on crime") make it difficult for non-Republicans because it puts them in the position of arguing against those terms instead of being able to re-define them or come up with their own terms.
livewisdom's review against another edition
3.0
A good primer on Lakoff's ideas around framing communications. A very easy and fast read. Still relevant today.
besha's review against another edition
4.0
I last read this in 2005. Progressives have gotten better at asserting a moral framework for their values, so that’s nice. On the other hand, a snapshot of the Bush administration circa 2004 is really depressing.