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12 reviews for:
Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
Sally Hogshead
3.41 AVERAGE
12 reviews for:
Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
Sally Hogshead
3.41 AVERAGE
Sally's writing is compelling and intelligent, and the arguments on why and even how to "fascinate" through your marketing solid and yet I find myself thinking that being myself - being as true and close to bone as possible - is I have interest or energy to do. So not sure how much i will actually use her wisdom but I would recommend for people interested in marketing.
I saw Sally speak out at Social Media Marketing World in San Diego last month and purchased her book the day after her keynote talk. I thoroughly enjoyed her book. Is it hard science? No. I went into reading this book looking for some creative ways to spice up my interpersonal work relationships so that I could better understand my strengths (and weaknesses).
Fun to read and easy to zip through I was able to finish the book on a cross country flight headed back to the east coast after the conference. Well worth the price and lots of great marketing tips to pick up from this book.
Fun to read and easy to zip through I was able to finish the book on a cross country flight headed back to the east coast after the conference. Well worth the price and lots of great marketing tips to pick up from this book.