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3.97 AVERAGE
3.97 AVERAGE
There’s a lot to like about this book. It’s a warning. It’s a threat. But it’s way too long. The core idea, we are not Google or Facebook’s customer, nor product, but the raw materials that their products are made from, is sound and insightful. But this point is made quite early in the book and then it’s just beating the same drum over and over again. Cute terms like “big other” dilute rather than enhance the core message. The issue is we, people, are being strip mined for our behaviours which are then weaponised to manipulate us. It’s valid but assumes an infallibility of Google, Facebook, Amazon Et al that simply isn’t true. These companies only pretend to know half the stuff they’d like Advertisers to believe they know about us.
The book does however reinforce the correctness of my early choice to use Apple’s goods and services.
The book does however reinforce the correctness of my early choice to use Apple’s goods and services.
challenging
dark
informative
tense
slow-paced
informative
reflective
medium-paced
This book was good but I’m not giving any book 5 stars that uses the word “milieu” as many times as this book did.
Also while this book has so much important info in it, this is truly not accessible to the masses. It’s way too academic
Also while this book has so much important info in it, this is truly not accessible to the masses. It’s way too academic
slow-paced
Well worded indictment, plenty of evidence.
"Under this new regime, the precise moment at which our needs are met is also the precise moment at which our lives are plundered for behavioural data, and all for the sake of others’ gain. The result is a perverse amalgam of empowerment inextricably layered with diminishment. In the absence of decisive societal response that constrains or outlaws this logic of accumulation, surveillance capitalism appears poised to become the dominant form of capitalism in our time."
"Under this new regime, the precise moment at which our needs are met is also the precise moment at which our lives are plundered for behavioural data, and all for the sake of others’ gain. The result is a perverse amalgam of empowerment inextricably layered with diminishment. In the absence of decisive societal response that constrains or outlaws this logic of accumulation, surveillance capitalism appears poised to become the dominant form of capitalism in our time."
dark
emotional
hopeful
informative
inspiring
medium-paced
Excellent. Easy to follow and understand. Makes its case comprehensively and convincingly. Immediately made me take more steps to protect my information and significantly accelerated my move to open source products. Successfully ignites your indignation and spite which move you to action.
Brilliant expose! Detailed research and mindful analysis on the role that Silicon Valley and its products, including Amazon, Google, Facebook, Microsoft etc., continue to play in surreptitiously snaking into our personal domain, violating privacy and taking over our very ability to think for ourselves.
The author does repeat herself time and again, a lapse that is overlooked when such a large volume of information is being shared and needs context to be provided for ready reference.
A must read!
The author does repeat herself time and again, a lapse that is overlooked when such a large volume of information is being shared and needs context to be provided for ready reference.
A must read!
I tried to get through this book but I ran out of time from the library. It was dense and redundant, but I get the main point that big tech is using all our data without informed consent to get us to buy more things through predicting our wants from post behaviors. I don’t love that for us