4.02 AVERAGE


As a disclaimer, I was hesitant to pick up this book. Reading through news article about Facebook and Instagram tends to focus on dramatizing stories or taking things out of context to increase readership. I was overall positively surprised by the detailed research that Sarah Frier did for this book and as far as I can tell the accuracy of her report on the story of Instagram. I also find it valuable to hear different perspectives, some with which I agreed, some with which I disagreed. It is also interesting to see that some of the big questions around curation or relations with creators have been around all of Instagram's history without full resolution, which points to the complexity of these decisions and the varieties of pros and cons that each direction has.

Great narrative of Instagram which leaves you wondering what an alternative world would look like where the founders had stayed independent.

The first part of the book is the best and focused on the actual story of Instagram, the second part is more about the changes Instagram has brought to society. What's measurable is quite depressing but (hopefully) all the good things are harder to pin down.

Fascinating book about Instagram and its impact on the world, with a large portion of the book detailing its struggles against the incompatible parent company, Facebook.

No filter takes you inside of how Instagram came to be. How things changed when it was purchased by Facebook and how much they rely on the information Facebook has on us all. I still find it amazing how different IG and FB are and how they are being used to generate income.

On my way to order a couple more tech tell-alls because I love them.

I was relatively late to the game with Instagram #oldlady (2018) but had no idea about it's complicated history #understatement with Facebook. I am much more aware of misinformation #wishthesharebuttonwouldgoaway and how I use social media these days #catphotos #foodpics. Insightful bit of journalism! #notfakenews

The advent and progress of social media is especially fascinating after experiencing an analog childhood and adolescence. This is Instagram’s story from inception through 2020; the founders, design/aesthetic, the acquisition, celebrities, hashtags, influencers, and of course, Mark Zuckerberg. The trendy app has changed and adapted over the past 10 years while staying true to its initial purpose, to curate and share life through photos.

Well worth a read as both a long-time user and someone in the industry. It's a real reminder of the impact of these companies

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I’ve got a love/hate relationship with social media. I recognize the need for it for my blog to reach more people, but I don’t necessarily only want more followers on a particular platform: I want people to read the blog. So it’s a double-edged sword. I strive for more followers in the hopes that they click through to the content, not just give me a “like”. My camera is old and takes marginal photos, so Instagram has never been a big thing for me. I also don’t seem to have a lot of dried or artificial flowers and teacups and other props that I see on many bookstagram posts, so I know I’m way out of my league and don't even attempt to compete. And Instagram is owned by Facebook, which I also have some issues with. But I live with four kids who are Gen Z and the two that are old enough are all about Insta. What’s their story?

No Filter: The Inside Story of Instagram obviously focuses on the inside story of the social media giant. The who, what, where, when and why the app was created, how it evolved, and the influence it has on society today. I have to say that because I’m rather ambivalent about Instagram as an app, I kind of felt that way about this book, too. It just wasn’t as interesting to me as if the author would have also focused on the “outside” story of Instagram as well.

It was interesting to read about Facebook’s takeover of the company, and instead of shutting Instagram down, the social media giant let it function without too much oversight. That is, until Instagram neared a billion followers. As with Facebook, there are ethical questions that arise when involving content moderation and the use of “influencers.” In a capitalist country, it’s always important to follow the money to get the whole story.

No Filter relies on exclusive access to Instagram founders, as well as employees and competitors to the social media giant. It also relies on information from influencers of all types. This book also reveals how some people strategize their use of Instagram and how they do it. What this book ultimately tells us, is that like Facebook, Instagram has fundamentally changed how people interact with each other in society, for better or worse.

If you've ever felt bad about not getting enough likes on yours posts, or not gaining followers at the pace at which you want to, then this book for you.

Instagram is a huge part of our lives. It is the birthplace of countless influencers whose entire careers have been established from their Instagram accounts. What started as a place to portray curated art, has become a business junction. Today, if you open a professional Instagram account, you will get a comment on almost every post encouraging you to promote it elsewhere. These promotional accounts charge a fee for sharing your posts on their feed or on their stories, with the promise of more followers. Instagram has always been a game, and if you figure out how to play it, you will be victorious. But the game is rigged, even more so with every passing day. But that is not how Instagram began.

This story will take you through the birth of Instagram and it's entire journey that has brought it to the cusp of what it is today. It will walk you through the intention with which it was started and the problems it faced, exposing the reality of how social networks work. In this day and age, this book is a must read.