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amn028's review against another edition
3.0
It's an interesting read but I don't feel like I learned anything new or earth shattering. It's a good reminder though that the internet and big business are connected, and nothing you do on any type of social media is private or anonymous.
why_wont_my_curls_cooperate's review against another edition
hopeful
informative
reflective
medium-paced
4.0
helpfulsnowman's review against another edition
3.0
I'm an idiot. Because I listened to an audiobook version of a book with a lot of charts and visuals. Not my finest moment. Not my finest several hours.
What I like about this book is that it's based on data that's not collected by people putting up fronts or creating a persona. Shit's real.
My favorite piece of data was that, relative to other identities, black men talk very little online about Social Distortion. This is definitely a stereotype that should gain some momentum.
What I like about this book is that it's based on data that's not collected by people putting up fronts or creating a persona. Shit's real.
My favorite piece of data was that, relative to other identities, black men talk very little online about Social Distortion. This is definitely a stereotype that should gain some momentum.
iguessthisisme's review against another edition
4.0
Mostly a rehash of the oktrends blog. But the oktrends blog was incredible, so I'm not complaining.
keithwelch10's review against another edition
informative
fast-paced
4.0
Felt similar to Freakonomics...data focused approach to real-world type items. Attempts to draw conclusions based off data pulled from online dating information and experiments.
davemmett's review against another edition
5.0
OKTrends was the first blog I read that did a great job of combining "Big Data" with real world, interesting questions that you could bring up in social situations (like, what do white people really like?). This book is sort of a long extension of that blog, mapping out how we can use data to really understand our behaviour in a way that we otherwise couldn't.
While most of the insight in the book remains fairly trivial (Belle and Sebastian is the whitest band), it's exciting to think of the opportunities that exist today (and in the near future) to use the sorts of data sets he discusses (Twitter, Google, Facebook) to really understand out behaviour in meaningful ways.
It's a fun read.
While most of the insight in the book remains fairly trivial (Belle and Sebastian is the whitest band), it's exciting to think of the opportunities that exist today (and in the near future) to use the sorts of data sets he discusses (Twitter, Google, Facebook) to really understand out behaviour in meaningful ways.
It's a fun read.
amb3rlina's review against another edition
4.0
I truly loved this book. He is a very good writer and the analysis behind it all is fascinating and well played. It is a fun and worthwhile look into the land of big data.
aebus's review against another edition
2.0
Musings of a heteronormative man who should have given his data to a sociologist.