informative inspiring medium-paced

A straightforward and accessible introductory text to the field of design, through the lens of looking at "everyday things" like doors, fridges, and sinks. There's a lot of broadly applicable principles here: you can't fight human nature, utilize signifiers to signal affordances and constraints, limit the necessity of "knowledge in the brain", etc. The last couple chapters get into the weeds of the industry a bit more, so they're not as important unless you work professionally in design or are thinking about doing so.

Great. Dated examples but excellent concepts. I’ll likely revisit this multiple times for years. 
hopeful informative slow-paced
informative fast-paced

If you're searching for a book to change the way you look at the world, this is it.
informative inspiring medium-paced

Design should be self-explaining. If you don't understand have to use something than it's poor designed. That's Norman's philosophy. The book has some brilliant examples of good and bad design and explanation of the principles behind the designs that doesn't require an instruction book to follow. Designer or not the book is a must-read! It will change the way you look at the everyday objects around you.
informative inspiring reflective slow-paced

Great book for understanding how our brains work and reacting to the design of things around us. All shapes, colors, signs are so important and better design can make our life much easier.

ALSO, speaking about design, Goodreads should do a better design on this page. It always gets confusing and I can't review my book just by searching them.