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3.97 AVERAGE
3.97 AVERAGE
The second book in the Amazon/Jeff Bezos story, Brad Stone strikes gold in another fascinating story about this global empire and its ever-evolving King. This is a must-read for those who are currently or those wanting to run a business. The stories and processes Bezos set for Amazon are incredibly useful for any business or entrepreneur.
The book details the founding of many Amazon projects, like Alexa, AWS, Marketplaces, Amazon Go, Prime Day, Prime Video, Whole Foods, Amazon Fresh, Amazon HQ 2, and expansion into India and Mexico. We also get to see more of Jeff Bezos's interests like his acquisition of The Washinton Post, and the continued growth of Blue Origin. Each story on these projects details the reasons why they succeeded and the failures they endured throughout their founding.
You also get a riveting story about the criticism and government pushback on this ever-growing monopoly. The battle between Amazon vs. New York, Amazon vs. the US Government, and Amazon vs. India. The story also details the highly scandalous end of Jeff Bezos and MacKenzie Scott and the subsequent start of Jeff Bezos and Lauren Sánchez.
You also get to learn a lot about Amazon's struggle with the blue-collar working class and the high-class executives. Amazon's disdain for unions, and their fight to stop their workers from uniting. You also learn how the pandemic ballooned Amazon's Market Cap and continued to grow Bezos's net worth while their workers were suffering in Amazon Service Centers.
I'd highly recommend this book to anyone in a business role. I think this and Brad Stone's Everything Store are must-reads, and I'll continue returning to them for more inspiration and ideas.
The book details the founding of many Amazon projects, like Alexa, AWS, Marketplaces, Amazon Go, Prime Day, Prime Video, Whole Foods, Amazon Fresh, Amazon HQ 2, and expansion into India and Mexico. We also get to see more of Jeff Bezos's interests like his acquisition of The Washinton Post, and the continued growth of Blue Origin. Each story on these projects details the reasons why they succeeded and the failures they endured throughout their founding.
You also get a riveting story about the criticism and government pushback on this ever-growing monopoly. The battle between Amazon vs. New York, Amazon vs. the US Government, and Amazon vs. India. The story also details the highly scandalous end of Jeff Bezos and MacKenzie Scott and the subsequent start of Jeff Bezos and Lauren Sánchez.
You also get to learn a lot about Amazon's struggle with the blue-collar working class and the high-class executives. Amazon's disdain for unions, and their fight to stop their workers from uniting. You also learn how the pandemic ballooned Amazon's Market Cap and continued to grow Bezos's net worth while their workers were suffering in Amazon Service Centers.
I'd highly recommend this book to anyone in a business role. I think this and Brad Stone's Everything Store are must-reads, and I'll continue returning to them for more inspiration and ideas.
Meticulously researched and superbly written, Stone's follow-up to The Everything Store is nothing short of epic. The presence of any-star reviews is absurd.
This book goes over the history of various projects undertaken by Amazon over the past decade or so. As I got deeper into the book I realized I didn't really care about the material. There became an inverse relationship between the page number and my level of interest.
This book forms a detailed and fascinating look inside Amazon's functioning over the last decade. Many (former) employees and witnesses have been interviewed to get an insight into the company and what happened during this time in its boardroom. Although the book uses Jeff Bezos loosely as the focal point of the book, it fans out into many pathways and every chapter reads like a whole new story. These stories are not all evenly fascinating and sometimes long-winded, for example on Bezos's private life and affair with Lauren Sanchez. But overall it deserves four stars for the journalistic effort Brad Stone put into this book.
informative
inspiring
slow-paced
While I was really hoping to like this book and learn more about Amazon's start, it seemed to drag on and on. Hard to finish but I did. If you want a long read about the number one online retailer, then give it try. I just found it rather boring.
Good overview of Amazon and Bezos and bolsters support for doing one’s utmost to support anyone-but-Amazon in purchasing options. My favorite anecdotes of the book were: 1) upon requesting Bezos to name his favorite song in an early beta-testing of Alexa he chose the theme song to the original Battlestar Galactica series, 2) in his ‘wild’ days of either pre or post-divorce cavorting with his new paramour they had a joint tattoo session in which Bezos got a ‘black flag’ symbol on his arm/shoulder. Though unclear whether this was the band or the pirate symbol these two encapsulate the man’s utter hollowness and it's just example after example here of how he should be taxed to the Nth degree.
informative
reflective
slow-paced
An extended “Wired-style” profile. Some interesting anecdotes, but the main reveal is quite how brutal and competitive the culture was (is?) while believing the opposite.
Superb - most notes I've taken in awhile. Will take a bit to hone thoughts on this one
Looking to learn everything about Amazon and Jeff Bezos? Then this is the book you want to pick up. It covers everything! From retail to web services, corporate culture to an overtly competitive culture, and personal observances about Bezos and his fellow Amazon associates.
This book is well written, well researched, and a real page turner. I never thought I’d enjoy the book as much as I did. Most business-related books can be dry, and a bit boring. This was anything but that. The scope and detail that Stone provides is well worth your time if you’re looking to learn more about one of the most influential companies in the world today.
Finally, it should also be noted that this book is hot off the press! It covers right up through the 2021 COVID pandemic, which has a huge influence on Amazon.
Well done, Mr. Stone!
This book is well written, well researched, and a real page turner. I never thought I’d enjoy the book as much as I did. Most business-related books can be dry, and a bit boring. This was anything but that. The scope and detail that Stone provides is well worth your time if you’re looking to learn more about one of the most influential companies in the world today.
Finally, it should also be noted that this book is hot off the press! It covers right up through the 2021 COVID pandemic, which has a huge influence on Amazon.
Well done, Mr. Stone!