Reviews

Brilliant Marketing: What the Best Marketers Know, Do and Say by Richard Hall

alexsiddall's review against another edition

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3.0

Useful, clear, simple.

anacris's review against another edition

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3.0

I did manage to get a few tips out of this book. But all in all I felt it was not too advanced. I was hopping for more techniques regarding presentations.

stevex's review against another edition

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3.0

This was the first of the "Brilliant" series that I wasn't that impressed with. Not that there's anything particularly wrong with the book, but after reading 3 or 4 presentation books, diminishing returns has set in, and this one didn't offer much new.

In fact, on several occasions, I had such a feeling of deja vu that I kept feeling that I'd read the book before, even though I definitely hadn't. Well, not with this name anyway - there is an awful lot of material which has been repurposed from Hall's other book "That Presentation Sensation" (or vice versa - I don't know which one came first), and there really is very little point in reading both. In fairness, this is probably the better of the two - the "Brilliant" format works rather better than the other book.

As one of the other reviewers notes, this is aimed more at the would-be superstar presenter running major events, rather than someone who does a few presentations every now and then, though there is useful information here for the latter as well.
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