Reviews - Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

36 reviews for:

Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

A few moons ago, my sister-from-another-mister Tarin gave me a much-needed reality check about a couple of ventures we were working on. My Humba from another Amma used this opportunity to make a profit and handed me this book. I really wish I had read this back in 2016, where I was stuck in a toxic environment being gaslighted into believing that the soft skills Gary Vee promotes in his formula were a handicap. The validation would have helped my self esteem.
Did I learn a lot of new things from this book? Not really, although he frames things I already know in a helpful work context. His writing is kind of brassy and self congratulatory in the way some lesser TED Talks are, but overall, it was a good refresher. Who would I recommend this to? Fresh interns, management newbies, and a few crusty old Boomers who need to learn that working smart > working hard

staasiaa's review against another edition

4.0

reflective fast-paced

itisnotrick's review against another edition

3.0

Great tips on how to succeed in business as a more emotionally mature adult, undermined by the author occasionally leaning into the unhealthy "sigma grind" mindset, along with harping on how certain blockchain tech will "revolutionize" art, but not explaining how. I suppose this encourages curiosity, one of the emotional ingredients, but c'mon, Gary, show your work.