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I read this book after a colleague mentioned it as being commonly read by the Obama campaigners and I was curious how it might influence policy. While I agree with almost all of the ideas of the book (they are pretty unobjectionable) I thought the writing wasn't very tight and detracted from the message. Still, I'm glad I read it and it was good, just not great.
Interesting thoughts, not so much applicable to self more how to manage society, mostly American examples.
informative
inspiring
medium-paced
One of the best books on choice, how to improve choice, and why people choose what they do. A mix of behavioral economics and marketing economics. A must read for anybody wanting to understand more about why humans choose the way they do and how various options from choosing a 401(k) to difficult political decisions, to eating healthier and achieving your goals can all be accomplished.
informative
inspiring
reflective
medium-paced
Very interesting to see how the role of behaviour economics is so prevalent and transformative to the actions you do take or avoid.
Read Nudge final edition straight after Thaler's other book 'Misbehaving'. There is a lot of overlap, although this goes into further detail with further statistics and depth on the individual topics.
Thankfully Nudge does not waffle on as much as Misbehaving, there's only a few biographical elements in here that wouldn't change the book if they were removed.
Overall really informative and great read.
Read Nudge final edition straight after Thaler's other book 'Misbehaving'. There is a lot of overlap, although this goes into further detail with further statistics and depth on the individual topics.
Thankfully Nudge does not waffle on as much as Misbehaving, there's only a few biographical elements in here that wouldn't change the book if they were removed.
Overall really informative and great read.
This is a book that should be on everyone's shelf. It should be read and re-read for there is so much to learn from it. The book is clear, funny and very informative. The author's are willing to assert their authority and elaborate on debates that they have participated over the decades of their work. I urge, rather forcefully that if you are considering reading this book, then just do it.
informative
They make their point early on about choice architecture, while the examples given later on are realistic and sometimes interesting, it does get repetitive.
Libertarian paternalism is an interesting concept, but the book is a bit repetitive and too focused on business/govt. Not bad, if a little long
Love the first part of this book more than the rest. Great ideas for creators to do good things!