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I really enjoyed learning about the science behind the 'nudge' theory. The first about 1/3 of this book explains some interesting bits of human biology/psychology. This is where the book shined for me and will remain influential in how I think about my choices when I am the 'choice architect' and when I am making decisions. This bit and the examples based strongly in economics is 5 star writing for me. The book's downfall was where the authors became a bit too preachy and prescriptive in some of their later examples.
The absolute worst moment of this book is when the authors discuss the marriage example. Their prescription (this book was published in 2007) was for the term 'marriage' to become completely privatized and for the state to regulate some version of civil unions in order to 'compromise' between the LGBTQ community and religious groups. Obviously this is an unacceptable position for reasons that have been enumerated ad nauseam elsewhere. There should be an updated version of the book with this entire section removed and an apology made to the gay community.
Otherwise, I appreciate the science and the theory in this book. I agree with the majority of their applications and solutions but I cannot in good conscience rate this book a 4 or a 5 stars with an opinion which I see as implying there is somehow a common ground to be found between people who want to claim possession over the definition of marriage and the human rights of the LGBTQ community. No rating.
The absolute worst moment of this book is when the authors discuss the marriage example. Their prescription (this book was published in 2007) was for the term 'marriage' to become completely privatized and for the state to regulate some version of civil unions in order to 'compromise' between the LGBTQ community and religious groups. Obviously this is an unacceptable position for reasons that have been enumerated ad nauseam elsewhere. There should be an updated version of the book with this entire section removed and an apology made to the gay community.
Otherwise, I appreciate the science and the theory in this book. I agree with the majority of their applications and solutions but I cannot in good conscience rate this book a 4 or a 5 stars with an opinion which I see as implying there is somehow a common ground to be found between people who want to claim possession over the definition of marriage and the human rights of the LGBTQ community. No rating.
informative
inspiring
slow-paced
Every day we make choices about our lives, what we eat, buy, how we invest our money. There are two ways in which we make these decisions, impulsive and rational. Most often people make impulsive decisions, and we end up with more decisions, misaligned with our prior intentions. How many people succeed at dieting? Or New year's resolutions?
Every day we are given choices, and our choices are heavily influenced by the context they are given, e.g. if we are choosing our lunch meal, if the first thing we see is healthy, we are more likely to choose a healthy option. If we set goals and invest in the goal, we are also more likely to commit to it, because we don't want to lose out. We are more motivated by penalties than rewards.
By knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
I think this is an empowering concept, it really speaks to something I have always struggled to understand, why humans inherently make such bad decisions for themselves. With a world which is increasing in our knowledge, technology and capabilities, we seem to be decreasing our individual abilities to make good decisions. An example of this is how our obesity rates in the western world are continuously increasing.
I am excited about this thinking, because it is clear that many of the new age technology start-ups, such as Facebook, Instagram and Tiktok whom play to human psychology, and provide entertainment that becomes second nature, creating an easily formed habit. Why can't we start applying these human psychology and sociology techniques in government to encourage people to form positive habits, like using active modes of transport, or to eat healthily, why can't we make these choices, the path of least resistance.
I think more traditional areas of business could really take a page out of the books of companies like Facebook, they have an opportunity to do an even better job, by influencing people in a positive social direction.
Every day we are given choices, and our choices are heavily influenced by the context they are given, e.g. if we are choosing our lunch meal, if the first thing we see is healthy, we are more likely to choose a healthy option. If we set goals and invest in the goal, we are also more likely to commit to it, because we don't want to lose out. We are more motivated by penalties than rewards.
By knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
I think this is an empowering concept, it really speaks to something I have always struggled to understand, why humans inherently make such bad decisions for themselves. With a world which is increasing in our knowledge, technology and capabilities, we seem to be decreasing our individual abilities to make good decisions. An example of this is how our obesity rates in the western world are continuously increasing.
I am excited about this thinking, because it is clear that many of the new age technology start-ups, such as Facebook, Instagram and Tiktok whom play to human psychology, and provide entertainment that becomes second nature, creating an easily formed habit. Why can't we start applying these human psychology and sociology techniques in government to encourage people to form positive habits, like using active modes of transport, or to eat healthily, why can't we make these choices, the path of least resistance.
I think more traditional areas of business could really take a page out of the books of companies like Facebook, they have an opportunity to do an even better job, by influencing people in a positive social direction.
funny
hopeful
informative
inspiring
medium-paced
Buku Nudge dapat memberi pencerahan bagi siapapun yang membacanya tentang bagaimana sebetulnya manusia mengambil keputusan. Menurut buku ini, selain tempatnya salah, manusia juga ternyata tempatnya bias-bias kognitif. Namun, bias-bias kognitif ini ternyata bisa jadi senjata ampuh jika dimanfaatkan untuk mengubah perilaku masyarakat. Begitulah barangkali premis utama yang bisa merangkum keseluruhan isi buku ini.
Buku Nudge berisi argumentasi bahwa manusia tidak sepenuhnya rasional dalam mengambil setiap keputusan, sebagaimana para ahli ekonomi percayai. Oleh karenanya, masyarakat perlu diarahkan agar dapat mengambil keputusan yang baik dan sehat untuk dirinya sendiri.
Buku ini berisi contoh-contoh strategi yang unik dan kreatif yang berhasil diterapkan dalam mengarahkan pengambilan keputusan masyarakat agar hidupnya menjadi lebih baik, sehat dan bahagia tanpa membuat mereka merasa diperintah. Strategi-strategi tersebut oleh Richard Thaler dan Cass Sunstein disebut sebagai nudge.
Contoh-contoh nudge tersebut antara lain: mengurangi konsumsi makanan dengan memperkecil ukuran piring, mengurangi pemakaian listrik dengan menunjukkan pemakaian listrik tetangganya, atau membuat toilet menjadi lebih bersih dengan menempelkan stiker lalat di urinoirnya dan banyak lagi. Strategi-strategi ini memanfaatkan bias kognitif yang dimiliki manusia secara alami untuk mengubah perilakunya.
Buku ini menjadi penting untuk dibaca oleh pengambil kebijakan seperti pemerintah, ataupun masyarakat hingga individu sebab selain efektif dan akurat, nudge juga dapat menjadi pilihan intervensi sosial yang tidak memakan biaya alias murah. Saking berpengaruhnya, buku ini sudah menjadi best-selling book di seluruh dunia.
*Review by Dajju
Buku Nudge berisi argumentasi bahwa manusia tidak sepenuhnya rasional dalam mengambil setiap keputusan, sebagaimana para ahli ekonomi percayai. Oleh karenanya, masyarakat perlu diarahkan agar dapat mengambil keputusan yang baik dan sehat untuk dirinya sendiri.
Buku ini berisi contoh-contoh strategi yang unik dan kreatif yang berhasil diterapkan dalam mengarahkan pengambilan keputusan masyarakat agar hidupnya menjadi lebih baik, sehat dan bahagia tanpa membuat mereka merasa diperintah. Strategi-strategi tersebut oleh Richard Thaler dan Cass Sunstein disebut sebagai nudge.
Contoh-contoh nudge tersebut antara lain: mengurangi konsumsi makanan dengan memperkecil ukuran piring, mengurangi pemakaian listrik dengan menunjukkan pemakaian listrik tetangganya, atau membuat toilet menjadi lebih bersih dengan menempelkan stiker lalat di urinoirnya dan banyak lagi. Strategi-strategi ini memanfaatkan bias kognitif yang dimiliki manusia secara alami untuk mengubah perilakunya.
Buku ini menjadi penting untuk dibaca oleh pengambil kebijakan seperti pemerintah, ataupun masyarakat hingga individu sebab selain efektif dan akurat, nudge juga dapat menjadi pilihan intervensi sosial yang tidak memakan biaya alias murah. Saking berpengaruhnya, buku ini sudah menjadi best-selling book di seluruh dunia.
*Review by Dajju
challenging
informative
medium-paced
informative
inspiring
reflective
medium-paced
Behavioural economics should receive more attention.
slow-paced
funny
informative
medium-paced
While this book this was quite interesting and I enjoyed it thoroughly, it ended just shy of becoming a book I would recommend everyone read all the way through, like "Outliers" or "Freakonomics". Pieces of this book have become somewhat dated and I felt the authors over-extended their central argument into arenas where it didn't hold together as well but their ideas were still interesting to consider nonetheless.