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aaronsandford's review against another edition
5.0
Interesting read, especially for language geeks interested in language for its own sake. Johnson talks about everything from the poetic effects of the sounds of words to the usefulness and danger of ambiguity. His ideas are interesting and well-articulated on their own and very useful for anyone using Twitter or involved with branding or copywriting. The book is full of real-world examples—both good and bad—that help illustrate his points and make them relatable.
kimberseverance's review against another edition
5.0
One of my most highly recommended books on writing, especially for any short-form writing or copywriting.
shayneh's review against another edition
4.0
Fascinating. Will be using this in verbal craftsmanship in the coming weeks. Pretty entertaining read, with lots of fun examples of what he's advocating. Fun for the linguist in your life!
meganzc's review
4.0
Johnson gives apt advice, explains the rationale clearly, and provides positive and negative examples. I learned about trochees, kennings, and formulas for Onion headlines.
The book loses steam at the end, but not so much that I wouldn't recommend it.
The book loses steam at the end, but not so much that I wouldn't recommend it.
lillahexan's review
5.0
This is a must read for people interested in language, and of course, writers.
It's really quite brilliant, the author really takes in account the different social aspects--mostly on the web, all the while covering things like the elevator pitch and company names. It really goes into the reasons why we like the simple things we do--like Coca-Cola.
It's really quite brilliant, the author really takes in account the different social aspects--mostly on the web, all the while covering things like the elevator pitch and company names. It really goes into the reasons why we like the simple things we do--like Coca-Cola.
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