65 reviews for:

Alchemy : The Magic of Original Thinking in a World of Mind-Numbing Conformity

Rory Sutherland

4.0 AVERAGE

jlherlihy's review against another edition

2.5

informative fast-paced

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A typical pop science read – full of entertaining anecdotes but lacking in concrete evidence or a clearly defined central thesis. Given the author’s extensive experience, I expected more depth and structure. Large sections felt repetitive or like filler, and at times, the book veered into problematic territory. It’s a concept that might have been better served as a long-form essay rather than a full-length book.

chimpantinsley's review against another edition

3.75

funny informative reflective slow-paced

johnrm's review against another edition

4.5

funny informative fast-paced

williamosb's review against another edition

3.75

funny informative relaxing fast-paced

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Had a lot of fun with this book, some really great insights into human perception and the science of marketing. 

catherine2001's review

3.0

informative reflective medium-paced

kathrynemw's review against another edition

4.0

challenging informative fast-paced

peechscone's review against another edition

2.25

informative slow-paced

muffinman0606's review against another edition

2.0

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Genuinely, the most interesting thing about it was the layout. It was insane; the amount of footnotes and subheadings added was fully out of control. Dad’s recommendation.

sboodycoo's review against another edition

2.0

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Way longer than it needs to be. Hogwash.

bejinha's review against another edition

2.0

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The book says that people sometimes behave irrationally. Over and over again.