65 reviews for:

Alchemy : The Magic of Original Thinking in a World of Mind-Numbing Conformity

Rory Sutherland

4.0 AVERAGE

kirstieanya's review against another edition

4.0

funny informative inspiring fast-paced

lcgalli's review against another edition

4.0

funny inspiring reflective relaxing fast-paced

lukaseichmann's review

4.0

informative inspiring medium-paced

aimesfire's review against another edition

3.5

inspiring medium-paced

ben97bro's review against another edition

3.0

informative reflective slow-paced

criceisnice's review against another edition

5.0

funny hopeful informative inspiring lighthearted reflective fast-paced

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Fantastic. Brilliant ideas about the over-reliance on logic and the under-utilization of creativity (re-branded as alchemy). It's most often applied to marketing and advertising, but really speaks to applications to humanity as a whole. LOVED this, both from a social science/marketing nerd perspective as well as from a woman tired of "logic" being used a synonym for "right".

hbakertec's review against another edition

4.0

funny informative medium-paced

goggleberry's review against another edition

4.5

funny informative medium-paced

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Interesting and well written and with enough examples and explanation to make it easy to have your own conclusions but hard to disagree

tholden97's review against another edition

5.0

funny informative inspiring fast-paced

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Can't think of an audiobook I've enjoyed more. Fascinating, useful and hilarious. Rory Sutherland is a magician (or alchemist) and great to listen to. Highly recommended for anyone in a creative field or people who enjoy problem solving. Think irrationally, because people are. Scent the soap!

belowaveraj's review against another edition

4.25

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The best parts of this are Rory's stories but the core ideas are definitely worth engaging with as well