Alchemy : The Magic of Original Thinking in a World of Mind-Numbing Conformity by Rory Sutherland

4.0 AVERAGE

kanjimanji's review against another edition

4.0
"It is only the behaviour that matters, not the reasons for adopting it. Give people a reason and they may not supply the behaviour; but give people a behaviour and they'll have no problem supplying the reasons themselves."
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billiamdyemyhair's review against another edition

3.0
slow-paced
Incredibly insightful but way too long for what it is.
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annevanantwerpen's review against another edition

3.0
The Dutch translation of the title is crap (something, something marketing), but otherwise this book is a very nice read. And I like the premise: magic is in, data is out. Filled with good examples on why that is, but also some very weak examples (poop stinks, that's why you remove it from your kitchen?! - trust me, you'll get it once you've read the book ;)). Great way out of this data filled, magic barren decade.

adzierwa's review against another edition

5.0
informative

hpo's review against another edition

3.0
informative reflective slow-paced

ketrinraz's review against another edition

4.75
informative inspiring fast-paced

keiranshipperley's review against another edition

3.75
challenging informative medium-paced

quinn155's review against another edition

4.5
informative inspiring medium-paced

bionicjulia's review against another edition

3.0
Entertaining in parts, with lots of anecdotes and casual references to scientific studies. It was an interesting topic for sure, but I found it hard to extract the information I wanted in an organised way.

monda16's review against another edition

4.0
informative medium-paced