Reviews

Inspired: How to Create Tech Products Customers Love by Marty Cagan

andrewtat's review

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2.0

Marty Cagan provides a high level overview of Product Management best practices and culture, but only occasionally offers more detailed examples of those ideals in practice. By Inspired's end, the best practices began to feel repetitive and the examples rather limited in their breadth. For the numerous times Cagan mentions these practices at different levels of scale, the examples drew only from large companies.

There's material for me to reflect on and discuss with my own product team, but Inspired still left many of my initial questions unanswered.

ppetropoulakis's review

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5.0

Great practical handbook on how to create innovative products by leveraging the role of the product owner and highly effective teams. There are many examples of what works and what does not work in highly successful companies. I found the product discovery section the most useful since this is a topic that is not easily covered in traditional business handbooks.

midnightcitizen's review

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5.0

As one of the “must reads for PMs”, I was quite sceptical about “Inspired”, but after finishing it, I have to say I loved it. It is well written, on point, relevant and actionable. It is not a handbook, but it’s sort of a blueprint on how to navigate to establishing a product culture and focusing and excelling at product discovery. It is a great starting point for Product Leaders wanting to make a change, or just understand the many faces of Product Management.

Missionaires, not mercanaries.

jan_v_o's review

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4.0

Well written, not always well argumented.

purpleyoshi's review

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informative slow-paced

4.5

Really helpful book as a new product manager over a SW product. 

ericness's review

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informative inspiring medium-paced

4.5

davemmett's review against another edition

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4.0

This book was my first formal introduction to Product Management as a discipline, and it got me pretty excited about how the right process and people can dramatically improve products.

adelinawhy's review

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informative reflective

5.0

katekoda's review

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4.0

Great book about yet another job I don't want to do.

benreadsgood's review

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5.0

A pretty speedy read, but a great introduction to Product Management and the breadth of skills and responsibilities of the role. What Cagan says makes a huge amount of sense, and you’ll be very quick to recognise the things your own employer is getting right (or, more likely, wrong) when it comes to discovering and building its products.

There’s a tonne of actionable advice here, although lots of it is probably best done with further tactical materials, which will be readily available online.

My only real disappointment of the book is that while it describes with lots of accuracy situations that don’t foster innovation and great customer outcomes, there’s not enough detail on how to transition to an environment that does. How *do* you get senior leadership to embrace a product culture, and give you outcome based targets rather than projects? How *do* you handle situations where you don’t have a trained product designer available to your team? One might end up thinking it’s best to cut and run to a company that can offer these things.

Finally, it’s awesome that Cagan uses successful women in technology as his case studies, and without any fanfare or attention drawn to that fact.