hopeful informative fast-paced

nighthawk921's review

4.0

Interesting read. Shed light on some things you never knew you wanted to know.

Some things he found “surprising” didn’t really seem so surprising to me. Who hasn’t looked up weird stuff on google when alone?

I do think a few of his “explanations” for certain search results seemed a little too easy and one sided. As this is not an exact science, and he is not an expert on all, I do hope people don’t take every observation and claim he makes as absolute fact.

shaekin's review

5.0

I loved this book! I also love data, so that shouldn't be too surprising. His conclusion left something to be desired, but he brings up some really interesting areas that could use big data to help people. It definitely gave me more enthusiasm for data analytics.

sekerez's review

3.0

A breezy read exploring the potential of data science through the exposition of fun facts about google searches. Though shallow and philosophically problematic, the book is still somewhat informative and undoubtedly entertaining.

Do, however, read the introduction. The book has a perverse and unbelievable start that should affect contemporary American discourse on race and politics.

Super interesting, but more than a little depressing. The author focuses a lot on search data, which reveals the side of people they aren't willing to admit to in interviews and surveys. Topics include racism, pornography, and child abuse. yaaaaaay...

I am already a data nerd, but this one got me seriously thinking about pursing another degree, this time in data science.
medium-paced

k8bartley's review

3.0

Good read, preferred his second book - Don’t trust your gut

snommers's review

3.0

I like books on how data is used, both to educate and influence us. This is an interesting book with an interesting premise that we only 'tell the truth or can find the truth' from Google search data. I'm not sure I fully buy in to the author's contention that Google data holds the truth to big questions of how its users feel about sex, politics, and race. There are interesting data on a number of topics and some potential correlations, but the author seems too sure of his argument that we always lie to each other, but not Google. That said, it's an interesting read with interesting data, so it's worth a read, but keep an open mind.

adambroud's review

4.0

A super fun and super interesting book. Basically, the author takes the stance that people lie on surveys. Which is of course true. People try to preserve an image of themselves, even when the only person that is going to know the response is themselves. The author's hypothesis is that for a lot of those problematic questions (typically questions related to racism, sexual behaviors, and other topics thought of as embarrassing), we can find the true information through google search information.

The book is interesting and entertaining in it's display of google insights. I highly recommend it to anyone who creates surveys. We're currently in a big data revolution, so why not find out how big data can work for you?
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zhelana's review

5.0

This was a very interesting book about the ways that it is possible to use big data for things other than selling people crap. One of the most interesting things he showed is that the single biggest predictor of whether Trump would win a county was google searches for the n word in that county. It was even bigger effect than sexism had on the election.