84 reviews for:

There's Nothing Like This: The Strategic Genius of Taylor Swift

Kevin Evers

4.08 AVERAGE

njillian's review against another edition

4.0

informative inspiring medium-paced

sarahhj's review against another edition

4.0

informative fast-paced

prolifictrek's review against another edition

4.25

informative reflective slow-paced

janicec37's review against another edition

5.0

informative inspiring fast-paced

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A very business-y look at the queen of pop. As a business owner and a swiftie I really loved it. 

kumipaul's review against another edition

4.0

informative inspiring reflective fast-paced

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A business and strategic look at Taylor Swift's career so far gives us a good idea of why she has been so successful. She's smart, takes calculated risks, and is absolutely fan-focused. Plus she has surrounded herself with top people, but she's always known when to trust herself above all.

hi_there_ky's review against another edition

5.0

informative lighthearted reflective fast-paced

ouchmefalldown's review against another edition

3.75

informative fast-paced

good_laurd's review

3.75

informative medium-paced

thepassingfancy's review against another edition

4.0

informative

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Honestly, it's pretty refreshing to read a book about Taylor Swift that isn't so much about Taylor Swift the person as it is about Taylor Swift the corporate mastermind. I really liked this take on Taylor's career from the persepctive of marketing and strategy. I love Taylor Swift as a songwriter and musician, but almost equally, I am fascinated by her lore- and brand-building. Over the nearly twenty years of her career she has employed (either intentionally or otherwise) brilliant tactics to engender familiarity and connection between herself and her fans. That may sound cynical, but what I appreciated about this book is that it is interested in how in some instances her marketing success was a byproduct of her true personality and devotion to her fanbase, while in others, the strategy came first. It's not an either/or situation. Taylor herself has expressed her need to be strategic in how she approaches her career, but as outlined in this book, there is always foundational humanity under the strategy. It's kind of fun to learn about different tenents of marketing, audience-building, and brand loyalty through a lens of something that is so approachable for so many people. Whether or not you're familiar with Taylor Swift's career is practically irrelevant.

danileah07's review against another edition

5.0

hopeful informative inspiring fast-paced