Reviews

Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy

novelesque_life's review

3.0

RATING: 3 STARS
2018; Kensington Books/Citadel

Influencer was not a bad book, but I don't think it was what I was looking for. I was looking for something that would help translate my passion to social media, instead this is more about how to sell yourself. I wanted encouragement to motivate myself to showcase who I am. This book is more about how to change or what to be to gain more followers and have a brand.

***I received a complimentary copy of this ebook from the publisher through NetGalley. Opinions expressed in this review are entirely my own.***

kathryn_fletcher's review against another edition

2.0

There was not as much how to in here as I expected. According to this author, to go from 100 followers on Insta you use hashtags and like magic, you get to 2000 followers. Ummm...no. I did not find this book helpful.

betsyramsey's review

4.0

While geared primarily to mega-influencers (those with 100,000 IG and up), the first two sections had some very valuable information for smaller influencers as well.

naturegypsy114's review

hopeful informative inspiring reflective medium-paced

5.0

mbobbitt's review against another edition

informative medium-paced

3.0

thegraduatedbookwormblogger's review

3.0

It was good and the beginning had some helpful points, but I feel this was geared way more towards Fashion, Lifestyle and home and focused on celebrities a bit too much rather than a base start for every niche under the sun.

cottoncashmerecathair's review

informative inspiring lighthearted fast-paced

3.5

I ended up reading this book over five days! I cannot tell you the last time that happened. This was a super easy and very fascinating read about the world of influencers, specifically the big name influencers (though honestly, I had never heard of most of the people mentioned in the book even though I am in the space myself), from the perspective of someone that works with influencers on the brand side. Even though it is structured like a “how-to” book for aspiring influencers, I found that it was more informative about the lives of top influencers with some general suggestions and inspiration.

This review was originally posted on cottoncashmerecathair.com.

mckenzierichardson's review

3.0

For more reviews, check out my blog: Craft-CycleI received a copy of this book through Goodreads in exchange for an honest review.Overall, a decent read. This book is targeted toward people interested in becoming Instagram influencers, specifically those who already have a lot of followers and know how to create great content. For me personally, I was more interested in creating effective content, which was pretty much just skimmed over in this book so it wasn't a great fit for me. The sections included on this topic were more focused on setting up various platforms (blog, YouTube) with some common sense tips thrown in. This does seem like a good book for those who are ready to take the next steps in their career as influencers, especially how to contact advertisers and organize collaborations. There is a lot of good business advice and sample letters/emails, which is helpful as well. The book mostly focuses on beauty and fashion, but can mostly be applied to other areas as well (although I am so sick of reading about bag spills). It includes interviews with established influencers, tips, and a glossary of terms at the end.I think there is good information in this book, it just wasn't that applicable to me personally. I have no interest in being an influencer and was more so looking for tips on creating good content. The ability to create good content already seemed like kind of a prerequisite for this book, so not that helpful. But if you already have a lot of followers and have content down to an art, this book can help push your success further and guide you along the complicated business side of things.

nisk's review

hopeful informative inspiring medium-paced

3.0

travelbossbabe's review

5.0

This is a subject I have been interested in for quite a while and while it was a good read, it didn’t pertain to my niche that I would be looking at. The author spoke about the fashion and lifestyle side of being an influencer rather than the nerdy/bookish side of things. It was a wealth of knowledge and I am probably going to read it again before the end of the year, just because it had great ways to reach out to different agents and the best ways to set up your profiles and blogs.