Reviews

Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education (Revised) by David L. Kirp, Patrick S. Roberts, Jeffrey T. Holman, Debra Solomon, Jonathan VanAntwerpen, Elizabeth Popp Berman

burkescarbrough's review against another edition

4.0

A fascinating account of how market forces, for better and worse, are changing the roles of higher education and the positioning of students from learners shaped by colleges to clients whose preferences shape colleges.