Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge by Victor J. Strecher, Punam Anand Keller, Rajeev Batra

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Victor J. Strecher, Punam Anand Keller, Rajeev Batra

406 pages • missing pub info (view editions)

nonfiction business economics health politics medium-paced
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This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health iss...

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