Rajeev Batra

7 books

Cable TV Advertising: In Search of the Right Formula by Rajeev Batra, Rashi Glazer

Cable TV Advertising: In Search of the Right Formula

Rajeev Batra, Rashi Glazer

199 pages • hardcover

nonfiction business economics informative reflective medium-paced
Advertising Management by David A. Aaker, John G. Myers, Rajeev Batra

Advertising Management

David A. Aaker, John G. Myers, Rajeev Batra

missing page info • 1982

medium-paced
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge by Victor J. Strecher, Punam Anand Keller, Rajeev Batra

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Victor J. Strecher, Punam Anand Keller, Rajeev Batra

406 pages • hardcover

nonfiction business economics health politics medium-paced
The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy by Rajeev Batra

The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy

Rajeev Batra

missing page info • 1999

informative inspiring medium-paced
The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy by Rajeev Batra, David Shepard Associates
The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy
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Rajeev Batra, David Shepard Associates

The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy

Rajeev Batra, David Shepard Associates

missing page info • 1999

medium-paced
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Amitava Chattopadhyay, Rajeev Batra

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Amitava Chattopadhyay, Rajeev Batra

320 pages • 2012

business informative medium-paced
The Psychology of Design: Creating Consumer Appeal by Diann Brei, Rajeev Batra, Colleen Seifert

The Psychology of Design: Creating Consumer Appeal

Diann Brei, Rajeev Batra, Colleen Seifert

354 pages • 2015

design psychology informative medium-paced