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288 pages • first pub 2007 (view editions)
ISBN/UID: 9780199260003
Format: Paperback
Language: English
Publisher: Oxford University Press
Edition Pub Date: Not specified
Description
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behavior. Strategic Brand Management is the only textbook to go beyond the standard branding mode...
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288 pages • first pub 2007 (view editions)
ISBN/UID: 9780199260003
Format: Paperback
Language: English
Publisher: Oxford University Press
Edition Pub Date: Not specified
Description
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behavior. Strategic Brand Management is the only textbook to go beyond the standard branding mode...
Community Reviews
Content Warnings