Larry Percy

7 books

Marketing Communications: Objectives, Strategy, Tactics by John R. Rossiter, Larry Percy, Lars Bergkvist

Marketing Communications: Objectives, Strategy, Tactics

John R. Rossiter, Larry Percy, Lars Bergkvist

584 pages • hardcover

nonfiction business economics informative medium-paced
Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace by Larry Percy, William Winston

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Haworth Marketing Resources

Larry Percy, William Winston

286 pages • paperback

nonfiction business economics informative medium-paced
Strategic Brand Management by Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan

Strategic Brand Management

Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan

368 pages • paperback

nonfiction business economics informative medium-paced
Strategic Integrated Marketing Communications by Larry Percy

Strategic Integrated Marketing Communications

Larry Percy

306 pages • hardcover

nonfiction business economics informative medium-paced
Advertising Strategy: A Communication Theory Approach by Larry Percy, John Rossiter

Advertising Strategy: A Communication Theory Approach

Larry Percy, John Rossiter

301 pages • hardcover

nonfiction business economics medium-paced
History of Sociological Thought by Larry Percy

History of Sociological Thought

Contributions in Women's Studies

Larry Percy

581 pages • hardcover

nonfiction historical sociology challenging informative fast-paced
Strategic Advertising Management by Richard Rosenbaum-Elliott, Larry Percy, Larry Percy
Strategic Advertising Management
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Richard Rosenbaum-Elliott, Larry Percy, Larry Percy

Strategic Advertising Management

Richard Rosenbaum-Elliott, Larry Percy, Larry Percy

416 pages • paperback

informative lighthearted reflective slow-paced