Scan barcode
414 pages • missing pub info (editions)
ISBN/UID: 9780749442989
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 10 January 2004
Description
This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues:
Community Reviews
Content Warnings
414 pages • missing pub info (editions)
ISBN/UID: 9780749442989
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 10 January 2004
Description
This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues: