Peter Cheverton

7 books

Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships by Peter Cheverton

Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships

Peter Cheverton

225 pages • hardcover

nonfiction business economics informative medium-paced
Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers by Peter Cheverton

Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers

Peter Cheverton

242 pages • paperback

nonfiction business economics medium-paced
How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management by Peter Cheverton
How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management
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Peter Cheverton

How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management

Peter Cheverton

180 pages • paperback

nonfiction business informative inspiring medium-paced
How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning by Peter Cheverton, Malcolm McDonald
How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning
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Peter Cheverton, Malcolm McDonald

How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning

Peter Cheverton, Malcolm McDonald

198 pages • paperback

nonfiction business informative slow-paced
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

Peter Cheverton

416 pages • paperback

nonfiction business economics medium-paced
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

Peter Cheverton

416 pages • hardcover

nonfiction business economics medium-paced
Key Marketing Skills by Peter Cheverton

Key Marketing Skills

Peter Cheverton

414 pages • paperback

nonfiction business economics slow-paced