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288 pages • first pub 1991 (editions)
ISBN/UID: 9780452269385
Format: Paperback
Language: English
Publisher: Plume
Publication date: Not specified
Description
Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows ...
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288 pages • first pub 1991 (editions)
ISBN/UID: 9780452269385
Format: Paperback
Language: English
Publisher: Plume
Publication date: Not specified
Description
Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows ...