What's the Big Idea?: How to Win with Outrageous Ideas by Bill Pitts, George Lois

What's the Big Idea?: How to Win with Outrageous Ideas

Bill Pitts, George Lois

288 pages first pub 1991 (editions)

informative lighthearted medium-paced
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Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows ...

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