Bill Pitts

2 books

WHAT'S THE BIG IDEA? by George Lois

WHAT'S THE BIG IDEA?

George Lois

288 pages • first pub 1991 (editions)

informative lighthearted medium-paced
What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!) by Bill Pitts, George Lois
What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!)
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Bill Pitts, George Lois

What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!)

Bill Pitts, George Lois

304 pages • first pub 1991 (editions)

business informative lighthearted medium-paced