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328 pages • missing pub info (view editions)
ISBN/UID: 9780749468972
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 28 October 2014
Description
It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how marketing systematically contributes to shareholder value, but also provides a framework for developing and implementing marketing strat...
Community Reviews
Content Warnings
328 pages • missing pub info (view editions)
ISBN/UID: 9780749468972
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 28 October 2014
Description
It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how marketing systematically contributes to shareholder value, but also provides a framework for developing and implementing marketing strat...
Community Reviews
Content Warnings