Malcolm McDonald

24 books

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy by Malcolm McDonald

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald

192 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Grant Oliver, Malcolm McDonald

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

Grant Oliver, Malcolm McDonald

256 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
MBA Marketing by Ailsa Kolsaker, Malcolm McDonald

MBA Marketing

MBA

Ailsa Kolsaker, Malcolm McDonald

517 pages • missing pub info (editions)

nonfiction business economics reference informative medium-paced
New Marketing by Malcolm McDonald, Hugh Wilson

New Marketing

Malcolm McDonald, Hugh Wilson

230 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage by Malcolm McDonald, Linden Brown

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

Developing, Maintaining and Defending Competitive Advantage

Malcolm McDonald, Linden Brown

384 pages • missing pub info (editions)

nonfiction business economics medium-paced
The Complete Marketer: 60 Essential Concepts for Marketing Excellence by Mike Meldrum, Malcolm McDonald

The Complete Marketer: 60 Essential Concepts for Marketing Excellence

Mike Meldrum, Malcolm McDonald

336 pages • missing pub info (editions)

nonfiction business economics
Creating Powerful Brands by Leslie de Chernatony

Creating Powerful Brands

Leslie de Chernatony

missing page info • missing pub info (editions)

nonfiction business economics technology medium-paced
Grokking Web Application Security by Malcolm McDonald
Grokking Web Application Security
—
Malcolm McDonald

Grokking Web Application Security

Malcolm McDonald

336 pages • missing pub info (editions)

How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning by Peter Cheverton, Malcolm McDonald
How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning
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Peter Cheverton, Malcolm McDonald

How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning

Peter Cheverton, Malcolm McDonald

198 pages • missing pub info (editions)

nonfiction business informative slow-paced
Key Account Plans: The Practitioners' Guide to Profitable Planning by Lynette Ryals, Malcolm McDonald
Key Account Plans: The Practitioners' Guide to Profitable Planning
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Lynette Ryals, Malcolm McDonald

Key Account Plans: The Practitioners' Guide to Profitable Planning

Lynette Ryals, Malcolm McDonald

404 pages • first pub 2007 (editions)

medium-paced