Malcolm McDonald

22 books

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy by Malcolm McDonald

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald

192 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Grant Oliver, Malcolm McDonald

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

Grant Oliver, Malcolm McDonald

256 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
MBA Marketing by Ailsa Kolsaker, Malcolm McDonald

MBA Marketing

MBA

Ailsa Kolsaker, Malcolm McDonald

517 pages • missing pub info (editions)

nonfiction business economics reference informative medium-paced
New Marketing by Hugh Wilson, Malcolm McDonald

New Marketing

Hugh Wilson, Malcolm McDonald

230 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage by Linden Brown, Malcolm McDonald

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

Developing, Maintaining and Defending Competitive Advantage

Linden Brown, Malcolm McDonald

384 pages • missing pub info (editions)

nonfiction business economics medium-paced
The Complete Marketer: 60 Essential Concepts for Marketing Excellence by Mike Meldrum, Malcolm McDonald

The Complete Marketer: 60 Essential Concepts for Marketing Excellence

Mike Meldrum, Malcolm McDonald

336 pages • missing pub info (editions)

nonfiction business economics
Creating Powerful Brands by Leslie de Chernatony

Creating Powerful Brands

Leslie de Chernatony

missing page info • missing pub info (editions)

nonfiction business economics technology medium-paced
How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning by Malcolm McDonald, Peter Cheverton
How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning
—
Malcolm McDonald, Peter Cheverton

How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning

Malcolm McDonald, Peter Cheverton

198 pages • missing pub info (editions)

nonfiction business informative slow-paced
Key Account Plans: The Practitioners' Guide to Profitable Planning by Malcolm McDonald, Lynette Ryals
Key Account Plans: The Practitioners' Guide to Profitable Planning
—
Malcolm McDonald, Lynette Ryals

Key Account Plans: The Practitioners' Guide to Profitable Planning

Malcolm McDonald, Lynette Ryals

404 pages • first pub 2007 (editions)

medium-paced
Malcolm McDonald on Key Account Management by Beth Rogers, Malcolm McDonald

Malcolm McDonald on Key Account Management

Beth Rogers, Malcolm McDonald

248 pages • missing pub info (editions)

nonfiction business economics