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552 pages • missing pub info (editions)
ISBN/UID: 9780415553469
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 12 November 2010
Description
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer a...
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552 pages • missing pub info (editions)
ISBN/UID: 9780415553469
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 12 November 2010
Description
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer a...
Community Reviews
Content Warnings